The Magic of Polaroid

In Issue No. 17 of Art & Design Magazine, there's an interesting article about Polanoir which includes a timeline of the genesis of Polaroid and the stories behind Polanoid and Polanoir.

Many of us still - or more than ever - love the sensual experience of being presented with a genuine picture immediately after the shutter release has been pressed; to smell it, to almost taste it, and above all, to be able to hold it in one's hands right away. It is simply something you can feel.